He believes that stars are constructed, artificial images, even if they are represented as being “real people”. It helps if their image can be copied or parodied.
Examples;
Madonna’s conical bra
Bono’s ‘fly’ sunglasses
Britney’s belly
Justin Beiber’s bangs
Pop stars’ constructed image can be a lot more consistent over a period of time, and does not depend on the creative input of others. Stars are made to appeal to audiences, which will in turn generate revenue for record companies. A star begins as a 'real' human but the star transformation process turns them into a construction.
"Stars are commodities produced and consumed on the strength of their meanings" – Richard Dyer
Stars depend upon a range of subsidiary media, like magazines, TV and radio, in order to make an image for themselves which can be marketed to their target audiences.
Dyer says there are 2 key paradoxes;
Paradox 1;
The star must be simultaneously ordinary and extraordinary for the consumer
Paradox 2;
The star must be simultaneously present and absent for the consumer
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