Polydor Records

Emily comissions music videos at Polydor and she came in t talk to us about what makes a good treatment etc. She told us that a team of 3 take care of visual content and talk about the budget for the video, which is determined by record and single sales etc.
When brainstorming a video you have to think about whether you want a;
performance?
narrative?
will it feature the band or actors?
When they decided the write a brief and send it to around 5-10 directors who are given a week to come up with a treatment. The band andbuisness both have a descision and input on what they what for the video.
Emily is a link between the label-the band-the production company-the director.
There is a formula to treatment writing. It has to be clear and simple, straight to the point (no babbling). You also have to make sure the idea translates to whoevers reading it as they will only have a few minutes to read your treatment and decide whether they like the idea. Visual references are helpful, you need to show pictures that are as close looking as possible to what you want. Always take the artist highly into account and include technical detail like whether you shoot shakey/handheld, if you want a pacy cut or slow scenes etc.
I really enjoyed this talk and as you can see i have learn a lot for her talk about giving treatments. I would now include more pictures and details about cuts and camera angles in my treatments.

Here are 3 music videos that Polydor records made;